Artistic Gifs by Rebecca Mock

Gifs as an art form

Recently I found out really interesting American artist called Rebecca Mock. She is a freelance illustrator, comic book artist and animator based in Brooklyn, New York. She specialises in cinematic gif illustration as well as enviromental concept art and background painting. She has worked for big companies like NY Times, BBC Radio, Rockstar Games, HBO and many others. She works entirely digitally and her workstyle is influenced by Japanese animations, comics, film in general and some classical painters especially from 20th-century.

The thing I want to focus here is to show and appreciate her very appealing and artistic looking gifs. Like we all probably know, gifs are a series of static images put together to create short animations. I have never really thought of them as something someone would focus their creativity on so much. After seeing her works, some new possibilities and ideas opened up for me with simple animations. All of the gifs in this page are works Mock has made for different companies or for her personal use.

''The Aftershocks'' is probably one of my favorites with all of its details.

This kind of work desc probably looks too familiar for us all.

Little details bringing in some spookiness.

Some more intensive spookiness.

This is beautiful scenery with very small and nice little animated details.

Speaking about some subtle details...

''Nothing To Do in This Heat''

''Arrivals'' This one was made for AirBn.

This dog will just melt your heart.

Some festive vibes.

This trick is so old and simple, yet still works so well

giving the feel of speed and movement.

"Summering Reading" for the Walrus Newspaper.

Explaining GIFs shortly

GIFs originally served to compress color images so they could be shared without diminishing a computer's memory. They were mostly used for still images at the time, put PNGs eventually took over as the standard digital image file format. Since that, gifs have become the primary way of sharing animated images online.

There are lot of online tools that can take any URL or user-uploaded file, extract the relevant images, and create an exportable GIF file. That can then be used in blogs, message boards, community forums, social media posts, etc. Design applications like Photoshop enable users to create custom GIFs from start to finish, which makes GIFs a powerful tool for marketing professionals to engage their audiences. It is important to note that GIFs only support up to 256 colors and generally come with a large file size, which makes HTML5 videos a rising competitor in online animations